Social Media Marketing – What Is It?
“Social media marketing is a recent component of organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets…”
We prefer a more simply put definition. You have a business. You seek new clients. You want people to find you. How do you do it? Traditional marketing is still a great way to gain some new clients. Networking is always a win-win situation. But, have you considered social media platforms.
Gone are the days when businesses just relied on neon signs, mass mailings, and pamphlets. Since the inception of social networking sites, entrepreneurs harnessed it to maintain business relationships and attract new customers. Marketing has taken on a whole new meaning once social media became prevalent, especially for small businesses.
Using Social Media To Target Customers
While social media is still a fairly new phenomenon, its impact on how we conduct our personal and professional lives cannot be ignored. The exponential growth of this communications tool has changed the way we go about our daily lives and how we conduct business. Established companies that disregarded the potential of social media to maintain and grow their customer base are scrambling to catch up.
In the rapidly changing world in which we live, more and more people are getting information from sources such as Twitter, Facebook, YouTube and blogs. For many it feels like a fast moving train on which we have to jump if we want our organizations to stay relevant. This workshop provides a gentle introduction to several social media options, and provides many simple ideas for boosting visibility through social media in incremental steps.
The Benefits of Using Social Media Marketing
Social media marketing is more important than it has ever been, and it seems like the amount of social media outlets is growing exponentially each year. Because social media is so important, it’s important that you use it properly if you want to help your small business grow.
Think about this, before there was social media, a business owner would have to rely on specific marketing avenues like television, radio, and newspapers. Not only could this be very costly but it can also limit your marketing techniques to reach your target customers, which is no longer sufficient. From our experience social media has really transformed the way people stay connected with each other. From connecting with new friends and business contacts, sharing photos, ideas, and opinions with the world at large.
Social Media Marketing Network Examples:
Facebook – Yes Facebook is definitely meant for business. No longer is this a social network platform just for the kids. The marketing possibilities by using Facebook are just too numerous to mention here.
Google+ – Google Plus, Google+, or just plain G+ is a social network platform similar to Facebook. While not as popular as Facebook…being built by Google, don’t count them out. Well worth having people in “your circles”
Linked In – This is a great place to get your name out there, and to network with other people in your field.
Pinterest – Pinterest is great for anybody wanting to share images. This is useful for photographers, artists, realtors, designers, etc.
Twitter – While the messages “tweets” are limited to just a 140 characters, they are quick to write and even quicker to deliver. Twitter is handy for all kinds of businesses, but they really shine when you need to update your information in a timely manner, or when you are on the go.
YouTube – Yes YouTube is useful for more than watching music videos from the 80’s. Any business needing to be able to show video of a product, event, tutorial, etc. can benefit from this. Not only can a YouTube video drive traffic to your business, but it can down on calls to your help desk too.
So know that you have a basic understanding of social networking marketing, let one of our talented and creative marketing people help grow your business with these social network tools. Contact us for more details.
Disclaimer: Please note that we are not responsible for data loss due to and including, but not limited to viruses, malware, spyware, hardware failure, data corruption, etc.