Google AdWords – What Is It?
Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.
Google search provides one of the largest advertising networks in the world is available for business to target through Google AdWords Campaigns. The sponsored links appear as a small text ads above and alongside your search queries on Google and across a number of Google partner search engines such as AOL and within sites using Google custom search engine.
The Google Ad Network includes a number of search and content websites including blogs and other products. The Google network is the world’s largest advertising network reaching over 86% of internet users worldwide. The benefit of Google AdWords campaigns is that you can be certain that your ads will reach your target audience.
What is An AdWords Campaign?
An AdWords Campaign is an ad campaign within an AdWords account. An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google’s search engine. Common ad campaign groupings include geography, device segmentation, and product type. For example, a furniture store selling chairs and tables can choose to have different ad campaigns for each of its products.
There’s more to an AdWords campaign than sitting back and waiting for visitors to click on your ads. You need to make sure that the ads you’ve created are being displayed to the right people, and that you’re not paying too much for keywords that won’t offer you beneficial returns.
Like many forms of marketing, creating and maintaining an AdWords campaign isn’t something you can do once and move on. PPC and SEO are continuous, iterative processes that require constant attention in areas like:
- Keyword research
- Grouping keywords
- Weeding out ineffective negative keywords
- Revising your AdWords bidding with an AdWords bid tool
- Analyzing keyword data
- Creating and prioritizing landing pages to accompany your PPC ads
Google AdWords are Quick & Effective!
Google AdWords campaigns are one the of quickest and most effective marketing mediums available to business, typically a campaign can be setup within 48 hours. The speed and customization of campaigns possible is amazing, and any business who is not using AdWords to run their marketing campaigns, is missing out.
We can almost guarantee that your competitors are currently using Google AdWords to garner leads from searches around your brands so why not ensure that you own both the paid and organic results for your brands.
Contact us for pricing and more details on setting up your Google AdWords campaign.
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